SANTA PAULA, CA – Limoneira is hoping to connect with a younger audience and promote clean energy with a new video that mixes fun with science. The video features a Limoneira sheep rapping about solar power and the company’s commitment to clean energy.
"Sustainability is an important topic, but we wanted something a bit more light hearted that could connect with a younger audience as well," said John Chamberlain, Limoniera’s Director of Marketing. "We felt that this video allowed us to bridge that gap and cover a serious topic, but in a fun way that everyone could enjoy."
In addition to this latest marketing innovation, Limoneira regularily strives to teach children about the produce industry and what goes into growing the food that they all enjoy every day. John shared with AndNowUKnow that Limoneira regularily partners with local schools to give school kids the opportunity to tour Limoneira's facilities in order to teach them a bit more about its day-to-day operations.
“Every year hundreds of kids tour our ranch, learning where their food comes from, getting a close up look of our solar orchard, and even meeting Limoniera's sheep first hand," he shared. "They love the tours and it really helps us as a business connect with the kids on a personal level."
In 2008, Limoneira completed two state-of-the-art solar projects, according to the company’s website. The first is located at the company headquarters in Santa Paula, CA. It is a 5.5-acre photovoltaic orchard that generates a full megawatt of electricity. Representing one-third of the company’s total use, this clean and sustainable energy powers the lemon-packing house and storage facility.
In the Tulare County town of Ducor, about 150 miles north of Santa Paula, Limoneira installed four smaller solar arrays that together generate another full megawatt of electricity to power 250-horsepower motors that pump deep well water into reservoirs for the reservoirs for the irrigation of 1,000 agricultural acres.
Make sure the check out the video above!
