EDMONTON, ALBERTA, CANADA - The Little Potato Company is making the holiday season even brighter with its second annual A Little Holiday Happiness Is… campaign. The annual digital brand campaign, in-store POS, and online sweepstakes will offer numerous chances to win and runs through the beginning of January 2025.
“We know the holidays can be a stressful time, so we want to bring happiness to families, both through our products and our holiday campaign and sweepstakes. Our quick and easy Little Potatoes make it easier for families to focus on what truly matters—spending time together,” said Angela Santiago, Chief Executive Officer and Co-Founder. “We're confident that this campaign will ignite enthusiasm among our retail partners, spark interest in the category, and delight consumers, just as it did last year. We‘re happy to be able to spread the joy once again.”
While The Little Potato Company potatoes make weeknight meals easy and delicious any time of year, this campaign is designed to provide relief for consumers this holiday season with the chance to win $1,000 in groceries from a choice of retailers, a press release shared.
The Little Potato Company provides "Little Moments of Happiness" by offering easy-to-prepare Little Potatoes that add convenience and deliciousness to meals. Little Potatoes come pre-washed, require no peeling, and are small enough that they don’t need to be cut, allowing for less time in the kitchen and more time spent around the table with friends and family.
To participate in the sweepstakes, consumers can visit www.thelittleholidayhappiness.com or scan the QR code found on the eye-catching Little Holiday Happiness point-of-sale materials in stores.
Running now until January 8, 2025, 15 consumers in the United States and 15 in Canada are poised to win. The fully-integrated brand campaign will run across all owned, third-party digital channels, and media via PR activities.
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