CANADA - Loblaw is launching a pilot grocery drive-through service that will allow customers to order online and then pick up their orders without leaving their cars. The retailer's Richmond Hill location will be the first to offer the new service.
“The service is not yet available to the public, but we’re excited by the prospect of offering busy customers another option to complete their shopping, saving considerable time in the process,” said Loblaw spokesperson Kevin Groh.
This new click & collect system is different from the AmazonFresh model of grocery delivery. Loblaw customers would still make their purchases online, but then they would need to go to a brick-and-mortar location to pick up their orders. The new drive-through service will add an extra level of convenience to the service for shoppers while saving money for the retailer by eliminating the delivery costs.
The Toronto Star reports that Loblaw is advertising to fill contract positions that include personal shoppers and also for someone to manage a team of personal shoppers. The job description on the company’s website says that personal shoppers will be expected to shop in-store for customers with the “care and attention as though you were shopping for your own groceries, ensuring product is chosen quickly and accurately. You will further enhance the customer experience by providing carry-out service for our Click & Collect customers.”
Assuming the trials go well, the online shopping program could be rolled out to more than 1,200 Loblaw stores.
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