Loblaw has announced the launch of The Mobile Shop at over 500 of its stores across Canada, as part of its push to become one of the country's major retailers of mobile phones. As part of the overall growth strategy, the retailer has also expanded its product line PC® mobile, Bell and Solo to include more top Canadian brands - such as Virgin Mobile, Rogers, Fido and Telus, as well as new market entrants Public Mobile and Wind Mobile.<hr class="legacyRuler"><hr class="invisible minimal-padding">"Loblaw wants to make it easier for Canadian consumers to shop for mobile phones and make it as simple as shopping for groceries - lots of brand name choices, easy on-the-spot comparisons and convenient," said Maria Forlini, Vice President of Telecom, Loblaw Companies Limited. "Loblaw has extensive experience and success with non-food businesses including Joe Fresh Style® and President's Choice Financial®. With our expanded product offering at The Mobile Shop, Loblaw is poised to become a major retailer in the mobile market in Canada." Source: Loblaw<hr class="legacyRuler"><hr class="invisible minimal-padding">
