Local Bounti Introduces New Baby Leaf Packaging; Jazmin Tonnemaker and Baltazar Garcia Discuss

HAMILTON, MT - Local Bounti recently made AndNowUKnow headlines with the announcement of a consumer-driven packaging refresh. On the heels of this debut, Jazmin Tonnemaker, Director of Commercial Insights and Product Strategy, and Baltazar Garcia, Vice President of Sales, shared some of the details behind the rollout.

What inspired this recent update to Local Bounti’s baby leaf packaging?

Jazmin Tonnemaker: “The redesign strengthens shelf visibility while making it easier for shoppers to identify the key benefits that differentiate Local Bounti products. As consumers increasingly seek transparency around how their food is grown, the new packaging provides a clear, simple way to communicate our commitment to quality, freshness, flavor, and convenience. The goal was to create a package that not only stands out on shelf but also helps consumers quickly understand the value behind the product they're purchasing.”

What are consumers telling you about packaging and produce purchases today?

Jazmin: “Consumers are telling us they want packaging that helps them make quick, informed decisions at the shelf. They are looking for clear information about how their food is grown, what makes a product different, and how it fits into their lifestyle. Attributes such as pesticide-free greens, freshness, convenience, and transparency are becoming increasingly important purchase drivers, particularly in the leafy greens category.”

Baltazar Garcia: “For us, that feedback reinforced the need for packaging that clearly communicates our product benefits and growing practices while creating a more intuitive shopping experience. The new design helps consumers immediately understand the value they're getting from a product that is pesticide-free, ready to eat, and grown for exceptional quality, freshness, and flavor. Ultimately, consumers want produce that tastes great and fits seamlessly into their lives, and our packaging helps connect those benefits to the Local Bounti brand.”

What features will shoppers notice first when they see the new packaging?

Jazmin: “They'll notice a cleaner, more modern design with clear communication of the product benefits shoppers care about most. We wanted to make it easier for consumers to quickly understand what makes Local Bounti different, while highlighting key attributes such as pesticide-free production, ready-to-eat convenience, freshness, and flavor. The design also brings greater visibility to the Local Bounti brand and reinforces the transparency behind how our greens are grown.”

What advantages does the new packaging deliver from a retailer perspective?

Baltazar: “For retailers, the new packaging helps drive stronger shopper engagement by clearly communicating the attributes consumers are increasingly seeking, including pesticide-free, ready-to-eat greens paired with exceptional freshness and flavor. The refreshed design improves shelf visibility and brand recognition, making it easier for shoppers to quickly understand the Local Bounti difference and make confident purchasing decisions.

By more effectively connecting our product benefits, growing practices, and commitment to quality, the packaging supports category growth, encourages repeat purchases, and reinforces the trusted, reliable brand experience that retailers value.”

How does the new packaging better communicate the Local Bounti brand story?

Jazmin: “The redesign is more than a visual update. It's a clearer expression of our commitment to delivering fresh, flavorful, pesticide-free greens. The packaging helps connect consumers with the benefits of greenhouse-grown produce and our controlled environment agriculture platform, including consistent quality, freshness, and great-tasting greens. It reinforces not only how our products are grown, but why that matters to the eating experience consumers enjoy and the reliability our retail partners depend on.”

As Local Bounti lays the groundwork for further growth, what industry trends are you watching most closely?

Baltazar: “One of the most important trends we're watching is the growing consumer awareness and appreciation of greenhouse-grown produce. As shoppers become more interested in how their food is produced, they're increasingly recognizing that greenhouse-grown products can deliver meaningful benefits, including consistent quality, year-round availability, freshness, and transparency.

At the same time, retailers are seeking differentiated products that clearly communicate these benefits at the shelf. We believe there is a significant opportunity to help consumers better understand the value of greenhouse-grown produce and why consistent growing conditions can contribute to quality, freshness, and enjoyment.”

Jazmin: “We're also seeing consumers connect growing methods with product performance. They want greens that are fresh, flavorful, and dependable every time they purchase them. Greenhouse-grown produce helps deliver that consistency by providing a controlled environment that supports optimal growing conditions throughout the year. As awareness continues to grow, we're seeing the conversation evolve from simply where food is grown to how it's grown and how that translates into a better eating experience.”

To learn more about Local Bounti, don’t forget to swing by booth #3961 at this year’s Global Produce & Floral Show!