SAN FRANCISCO, CA - Lucky Supermarkets is tapping into that #PlantBasedLife by partnering with Plant Based Foods Association (PBFA) to provide a first-of-its-kind marketing campaign for the retailer’s 70 Northern California stores. The campaign’s slogan is “Fall in Love with Plant Based,” and it aims to educate shoppers about the variety of plant-based foods to discover and enjoy. “Fall in Love with Plant Based” is running now through December 2nd.
Lucky stores will offer education and promotion for 16 PBFA member brands that are sold in-store: Almond Breeze, Beyond Meat, Califia Farms, Daiya Foods, Follow Your Heart, Forager, Good Karma Foods, Lightlife Foods, Milkadamia, Morningstar Farms, NadaMoo!, Pure Blends, Quorn, Ripple Foods, Sweet Earth, and Tofurky.
“We are thrilled to partner with Lucky Supermarkets to promote a wide array of delicious plant-based foods to Lucky California shoppers,” said Michele Simon, Executive Director of PBFA. “We were pleasantly surprised to see so many PBFA member brands already offered at Lucky stores, and now we want everyone to discover them, from plant-based milks, to yogurt, to cheeses, to many varieties of meat. There is truly a plant-based option for everyone.”
According to a press release, consumers want healthier options for themselves and their families, and plant-based alternatives to meat and dairy products offer an option that helps shoppers keep a healthy diet, while helping to protect the plant.
“Lucky has been an incredible partner in this first-of-its-kind shopper marketing campaign, and we look forward to building on this exciting partnership with Lucky Supermarkets,” said Simon.
Multiple advertising display elements will be positioned throughout the retail locations to highlight plant-based food options, including seven advertising stands to shine a light on plant-based foods that can be found at the specific location. Register screen ads and breakroom TV content will further educate staff about the plant-based options, and educational booklets with coupons will be available at store locations.
Social media and radio efforts will highlight the partnership and promote “Fall in Love with Plant Based.”
Lucky’s app-based rewards program, Lucky You Rewards, featured special discounts on PBFA during the week of October 17th, and select Lucky and Lucky California stores will offer in-store tasting with plant-based brands on November 2-4.
Check out fallinlovewithplantbased.com for more details.
