Mastronardi Produce® Brings Expansive Lineup to Global Produce & Floral Show; Geoff Kosar Talks New Products, Innovation, and More

KINGSVILLE, ONTARIO - Attendees of the 2025 Global Produce & Floral Show will get an up-close look at a range of new product innovations, revamped packaging, and so much more at the Mastronardi Produce® booth. With an expansive, premium lineup in tow, the greenhouse innovator is taking to the event with much to share.

“Mastronardi™ is thrilled to be spotlighting a variety of new and exciting product innovations driven by consumer trends at this year's GPFS. From new innovations in snacking to premium organic products and sustainable packaging, there's something for everyone,” explains Geoff Kosar, Vice President of Marketing, ahead of the event. “It's always great to connect with our customers, partners, and friends in person at the show, and to see all the innovation, creativity, and growth on display. We also love the opportunity to get creative with our marketing and showcase new and exciting ideas and initiatives.”

Mastronardi Produce will feature its new Summer Blast™ Blueberry Snacking Cup, the Organic WOW® Joyberry Blueberry, the new Backyard Farms® Green Leaf Lettuce Paper Bag, and the exciting new redesign of its Angel Sweet® tomato packaging.

“In addition to the new and exciting showcase lineup, we'll also have the unique Mastronardi™ Tomato Branch on display, perfect for adding something special to any charcuterie board or tablescape,” Geoff adds. “The recently launched Secilia® tomato will be ready to transport visitors to the Mediterranean with its sweet summer flavor, and our newest addition to the popular BOMBS® lineup, BOMB Squad®, will also be on display. There's so much to see and taste!”

The greenhouse grower is launching an exclusive LinkedIn video series ahead of the GPFS to build excitement. Be on the lookout for 'Next Stop Flavor' on LinkedIn in the coming weeks!

“Mastronardi is always pushing the envelope on flavor, quality, and innovation. As pioneers of the industry, we continue to harness this spirit in everything we do,” Geoff shares before diving into today’s most prominent consumer trends.

Transformations in the produce department are being driven by health-conscious consumers, sustainability, and convenience, Geoff tells me. With consumers seeking simple, real ingredients that deliver on flavor and freshness, retailers can highlight SUNSET products with in-store displays focused on healthy eating and viral social media recipe trends.

“When it comes to healthy eating, people are also looking for convenience. Grab-and-go products are growing in popularity, and retailers can capitalize on both these trends with the SUNSET Summer Blast Blueberry Cup,” he notes. “These individual portions of blueberries are ready to toss in a bag or lunchbox for on-the-go healthy snacking, and feature the flavorful blueberry varietals consumers crave.”

Items like the brand’s new Backyard Farms® Green Leaf Lettuce Paper Bag are also great for retailers who want to meet consumer demands for more sustainable products. The new paper bag format uses 65 percent less plastic than a traditional PET tray, while keeping the lettuce crisp and delicious just as long as a plastic tray.

“Health-conscious, sustainability-driven consumers are also driving increased consideration for organic products, and we're excited to help meet this demand with the launch of our Organic WOW Joyberry Blueberries. These berries offer a standout flavor experience for consumers seeking something special,” Geoff continues. “Demand for premium products remains strong, and we're excited to provide this deliciously premium blueberry option throughout the winter months.”

Get a closer look at all the greenhouse provider has to offer with a stop by booth #4157 at the show. For more event updates and highlights, keep clicking back to AndNowUKnow.