Grand Rapids, MI
By ANUK Staff
03.12.13
Meijer is partnering with NuVal, for the first "Nu-Me Weight Loss Challenge." The three-month contest will incent the 60,000 team members across the retailer's five-state footprint with prize money totaling $15,000. The program is the largest health and wellness contest in Meijer's history and the first-of-its-kind corporate partnership for NuVal, according to a press release.
From the store level to corporate headquarters, Meijer team members signed up and will compete as teams in one of eight divisions: Northern, Mid-Michigan, Eastern, Western, Central and Southern Regions, Supply Chain and Corporate. One team in each division will win a $1,000 grand prize.
"Health and wellness is an important cornerstone of what we stand for at Meijer," said Shari Steinbach , lead dietician and Healthy Living Advisor for Meijer. "NuVal has been a great partner for many years, offering a simple tool that helps shoppers make healthier food choices. We're excited to offer team members an opportunity to engage with NuVal in a fun and informative way that will help them make healthy changes in their lives."
Team members were required to get a verified weigh-in either at a Meijer Pharmacy or at Meijer Headquarters in Grand Rapids, Michigan and will again weigh-in at the end of the challenge from May 20-31. The Nu-Me Challenge also features weekly activities through an internal portal that allows team members to win prizes for participating whether they've received a verified weigh-in or not. Contestants will have access to weight loss strategies, NuVal tips, and a feature that allows them to track their eating habits and exercise.
"At Meijer, our goal of providing simple solutions to make healthy living easier has always extended beyond our customers to our team members, but this contest will help us take it to a new level," said Amanda Senecal , Wellness Program Specialist at Meijer. "We think sparking this healthy competition among co-workers is an opportunity for a lot of fun."
