Meijer Partners With NuVal For Weight Loss Challenge


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Mon. March 11th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Grand Rapids, MI</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">03.12.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Meijer is partnering with NuVal, for the first "Nu-Me Weight Loss Challenge." The three-month contest will incent the 60,000 team members across the retailer's five-state footprint with prize money totaling $15,000. The program is the largest health and wellness contest in Meijer's history and the first-of-its-kind corporate partnership for NuVal, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">From the store level to corporate headquarters, Meijer team members signed up and will compete as teams in one of eight divisions: Northern, Mid-Michigan, Eastern, Western, Central and Southern Regions, Supply Chain and Corporate. One team in each division will win a $1,000 grand prize.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"Health and wellness is an important cornerstone of what we stand for at Meijer," said Shari Steinbach , lead dietician and Healthy Living Advisor for Meijer. "NuVal has been a great partner for many years, offering a simple tool that helps shoppers make healthier food choices. We're excited to offer team members an opportunity to engage with NuVal in a fun and informative way that will help them make healthy changes in their lives."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Team members were required to get a verified weigh-in either at a Meijer Pharmacy or at Meijer Headquarters in Grand Rapids, Michigan and will again weigh-in at the end of the challenge from May 20-31. The Nu-Me Challenge also features weekly activities through an internal portal that allows team members to win prizes for participating whether they've received a verified weigh-in or not. Contestants will have access to weight loss strategies, NuVal tips, and a feature that allows them to track their eating habits and exercise.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"At Meijer, our goal of providing simple solutions to make healthy living easier has always extended beyond our customers to our team members, but this contest will help us take it to a new level," said Amanda Senecal , Wellness Program Specialist at Meijer. "We think sparking this healthy competition among co-workers is an opportunity for a lot of fun."</p><hr class="legacyRuler"><hr class="invisible minimal-padding">