Melissa’s Freaky Fruit® Takes Over Produce Departments This Halloween; Robert Schueller Shares

LOS ANGELES, CA - Spiky kiwano melons. Spooky finger limes. Electric-pink dragon fruit. Tentacled Buddha’s Hand. When nature gets this weird, Halloween practically writes itself.

That’s the idea behind Melissa’s Freaky Fruit®, a signature seasonal program that has been bringing Halloween fun to produce departments for years. Originally created around a natural shift in the produce calendar, Freaky Fruit® gives unusual tropical and specialty fruits a moment to shine as summer fruit winds down and fall takes over.

Dragon fruit, rambutan, passion fruit, cherimoya, starfruit, papaya, kiwano melon and more turn the produce department into a destination for discovery, giving shoppers something unexpected to stop for, talk about and take home. They’re also a fresh, naturally colorful way to skip the candy aisle and join the Halloween fun, whether packed into lunchboxes, served as snacks or transformed into something spooky.

“Freaky Fruit has always been about making produce fun and getting people excited to try something new,” said Robert Schueller, Director of Public Relations at Melissa’s Produce, in the recent release. “Halloween is the perfect time for it. Rambutan and dragon fruit make great edible eyeballs, kiwano can become a shrunken head, and all those wild colors and shapes are perfect for spooky drinks, snacks and party boards.”

And the fun isn’t limited to fruit. Melissa’s Vicious Veg™ brings Halloween to unexpected items like aloe vera. The celebration carries through to the packaging, too, with select favorites dressing up for the occasion in Freaky Fruit® labels, including rambutans, starfruit, guava, goldenberries, kumquats and Muscatos™ grapes.

Look for Melissa’s Freaky Fruit® displays at select retailers throughout October. Want to bring the Halloween fun to your produce department? Contact your Melissa’s sales representative to learn more about the Freaky Fruit® assortment and available program materials.