Member of Loblaw Group Launches Innovative Guiding Stars Program by Sarah Hoxie


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Tue. August 13th, 2013 - by Sarah Hoxie

<p>Provigo, a grocery retailer and member of the Loblaw group, has launched its Guiding Stars program for consumers according to a press release. The Guiding Stars Program is an impartial nutrition navigation program that uses stars on store shelves to highlight nutritious food choices at a glance. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The program scores foods based on a patented scientific algorithm and a points system, based on vitamins, minerals, fibre, whole grains, omega-3s, saturated fat, trans fat, added sodium and added sugar, giving products a rating from zero to three stars. Three stars being the highest rating an item can receive. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The program is aimed to support Provigo costumers on their journey to living a healthier lifestyle. Guiding Stars has been launched in 107 stores. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Provigo is based in Quebec and consists of over 300 stores and franchises throughout the providence. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.loblaw.ca/English/Investor-Centre/default.aspx" target="_new"> Loblaw Company </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">