Mission Produce Celebrates American Heart Month with New #CheckMeOut Campaign
- by Robert Schaulis
OXNARD, CA – This February, Mission Produce is celebrating American Heart Month with a new campaign designed to grow the profile of avocados, educate consumers about their heart-healthy attributes, and encourage healthy eating. To this end, Mission has launched its new #CheckMeOut campaign.
“According to the CDC, heart disease is the leading cause of death for men and women in the United States. We want consumers to know that adding Mission avocados to their meal planning is a small step toward a heart healthy diet,” said Denise Junqueiro, Director of Marketing, in a press release. “Our #CheckMeOut program is an example of how we can have fun while eating healthy. Who doesn’t want to show off their heart-healthy avo-toast or green smoothie and say, ‘check me out’? So, from using our in-store signage to engaging with us on social, everyone has the opportunity to #CheckMeOut.”
Mission will use the hashtag on it various social channels including Instagram, Facebook, and Twitter. And, Mission noted in its press release, the company’s new campaign involves both social and on-ground aspects—and supports retailers with an in-store tool kit designed to engage consumers at the retail level and leverage the popular self-congratulatory hashtag.
“Including the Heart-Check mark on our avocado packaging, providing retail support, and sharing our heart healthy findings is an important way for us to carry the health message about avocados across all channels,” added Robb Bertels, VP of Marketing. “We’ve been engaging with avocado lovers more and more through social, and #CheckMeOut is another way to extend that message. We’ve generated a lot of enthusiasm, and the Heart-Check is a positive touchpoint to give consumers another reason to eat more avocados.”
Additionally, all month long, Mission will share heart healthy recipes developed by registered dietitians and which feature the cholesterol and sodium free fruit—recipes including an Avocado Ramen Bowl by @GratefulGrazer and avocado cookies by @krolls_korner.
Mission encourages others to share heart healthy recipes and their “#CheckMeOut” moments.
For more on campaigns promoting fresh produce, stay tuned to AndNowUKnow.