Molina Group Consolidates Visalia Produce Into Fresh Farms
- by Maggie Mead
SONORA, MEXICO - In business as in running away from a horror movie killer, sticking together is often the best policy. Molina Group has taken this to heart and has recently announced the merger of its two U.S. sales and distribution companies. The two companies, Visalia Produce of Kingsburg, CA, and Fresh Farms of Rio Rico, AZ, will be grouped into one sales and distribution company called Fresh Farms, with an anticipated start date of late March of this year.
Molina Group is making the move to take full advantage of both companies’ sales staff’s strengths and abilities, and both offices will retain the same staff. There will be more sales fire power for both offices by merging the offices into one company, as well as a wider distribution of products, since both offices’ sales staff will be sharing inventories.
According to the press release, parent company Molina Group has grown into one of the largest farming families in Mexico, and have expanded farming operations into California. Molina Group grows a wide range of produce including Mexican and California table grapes, bell peppers, soft and hard squash, eggplant, English and American cucumbers, corn, watermelon, round beans, pickles, in-season citrus, and specialties like quince and persimmons—most of these products are also available from organic farms. The consolidation places the companies’ products that they market in a better position for distribution throughout North America and beyond.
Will this merger bear fruit? And will my puns make people groan? Keep reading AndNowUKnow to find out.