HOUSTON, TX - Autumn is fully in the air, and that means timely fall sales promotions. MountainKing Potatoes is bringing excitement to the aisles as it recently launched a new fall sales promotion presenting the company’s three popular yellow-flesh varieties.
“It’s a promotion that truly presents a trifecta of flavors,” said Andreas Trettin, the Marketing Director for MountainKing. “We’re anticipating a tremendous consumer response, particularly as we head into the holiday season.”
As sales dollars and unit volumes of yellow-flesh potatoes continue to climb, the promotion comes just in time for the holidays. Now through the end of the year, retail grocers can participate in MountainKing’s “Butter Potato Bash” by merchandising the company’s 5 lb Butter Reds, Butter Golds, and Butter Creams, all fresh harvested from Colorado’s San Luis Valley. Both the Butter Reds and Butter Creams are grown as non-GMO products.
Participating stores will win a new MountainKing produce knife, the handy, go-to tool every produce manager needs to keep their departments attractive and tidy. To receive their new produce knife, produce managers can simply e-mail a photo of their display and store location to [email protected].
Three overall grand prize winners will receive either a Blackstone Grill, an air fryer, or an Instant Pot. The release noted retail winners will be selected based on their display’s creativity, originality, and overall sales results.
To help spread the spuddy word, consumer-facing social media support from MountainKing will take place throughout the promotional period.
In the last 12 months, sales dollars of yellow-flesh potatoes are up 15 percent, and unit volume is up 7.5 percent, according to IRI/USPB. Shoppers also pay on average $1.18/lb across all yellow-flesh pack sizes, noted the release.
May the best retail location win!
