ONTARIO, CANADA - At the 2026 Organic Produce Summit (OPS), Nature Fresh Farms will showcase its portfolio of greenhouse-grown tomatoes, cucumbers, and peppers, including its new product launch: Organic Sauci™ Roma tomatoes on the vine. In addition to its product portfolio, Nature Fresh Farms will feature its Greenhouse Education Center, bringing together a series of interactive and immersive experiences that connect buyers with key aspects of greenhouse growing.
"The Greenhouse Education Center is about creating a different kind of conversation with buyers," said Bob Bryan, Director of Brand Experience and Communications. "Rather than simply showcasing our product offerings, we're giving retail partners the opportunity to experience firsthand the people, expertise, technology, and innovation that go into growing them. Additionally, they will see how those elements combine to deliver the quality, flavor, consistency, and trust today's buyers are looking for."
Featured during the Organic Produce Summit Field Tours, the Greenhouse Education Center brings together Nature Fresh Farms' educational experiences into one integrated journey. Attendees will meet the experts behind the supplier's sustainable greenhouse growing methods, participate in guided tasting experiences, step inside a greenhouse through virtual reality, learn about beneficial insects, and discover what goes into consistently delivering fresh, flavorful, high-quality produce.
Nature Fresh Farms is especially looking forward to the conversations the Greenhouse Education Center will inspire. Every stop throughout the experience is designed to connect shopper value perceptions with growth opportunities.
"Understanding today's shopper is the foundation for category growth," said Amanda Armstrong, Vice President of Product and Brand Strategy. "By partnering with Circana, we're bringing independent shopper insights that help buyers better understand changing consumer behaviors and make more informed category decisions. Those insights help shape every conversation and experience throughout the Greenhouse Education Center."
The Nature Fresh Farms team wants buyers to leave the booth seeing the company as a strategic partner that understands today's shopper and combines greenhouse innovation, organic expertise, and scale to help grow the category.
"The best way to understand what makes Nature Fresh Farms different is to experience it firsthand," said Matt Quiring, Senior Vice President of Brand, Products, and Marketing. "Every part of the Greenhouse Education Center was designed to help buyers connect what they see, hear, and taste with the decisions we make every day to consistently deliver great produce."
The Greenhouse Education Center reflects Nature Fresh Farms' continued commitment to growing the category through innovation and collaboration with our retail partners. The team looks forward to welcoming attendees to booth #400 and to the Greenhouse Education Center during the Organic Produce Summit Field Tours.
As the event draws near, keep checking in with ANUK for the latest updates.
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Nature Fresh Farms
Nature Fresh Farms began as a “build & sell” project in 1999. As a greenhouse designer, manufacturer, and builder,…
