LEAMINGTON, ON - On the heels of a highly coveted recognition at the PAC Global Awards and a successful Southern Exposure showcase, Nature Fresh Farms (NFF) is primed for even more exciting things in 2026. Matt Quiring, Senior Vice President, Brand, Products and Marketing, recently took a moment to discuss the greenhouse grower’s SEPC experience and the tactical growth on the horizon.
For those who might have missed the show, can you tell us a little bit about Nature Fresh Farms’ Southern Exposure showcase?
“At SEPC, where we proudly served as a Harvest Level Sponsor, we showcased our Greenhouse Clean™ portfolio, which included two standout premium products: Devours™ Grape Tomatoes and Hiiros™ Cherry Tomatoes on the Vine.
Devours invited attendees to ‘grab sweet flavor by the handful’ with its irresistible flavor and bold packaging that commands attention.
Hiiros is an exclusive Nature Fresh Farms innovation originally bred for the Japanese market, where exceptional produce is regarded as a gift of honor. Vine-ripened for peak freshness, Hiiros delivers a depth of award-winning umami flavor unlike any other tomato; perfectly balanced with the natural sweetness of a cherry tomato. One taste tells the story.”
In addition to the premium products that make up its portfolio, what other strengths and capabilities make Nature Fresh Farms an ideal fresh produce partner?
“What makes NFF a formidable partner is simple: we understand the consumer. Not just who they are, but how shoppers use fresh, what they buy, and when and why they reach for it. That understanding shapes everything we do, from seed selection to shelf strategy.
We don't just grow Greenhouse Clean™ produce—we are invested in better understanding our consumer and retail partners so we can bring programs that connect with how shoppers live. That's what makes NFF a category growth engine.”
How do events like Southern Exposure contribute to strong produce partnerships and industry growth?
“Southern Exposure stands out for its format, which enables meaningful conversations around the consumer, category trends, strategic partnerships, and learning opportunities. The education sessions gave us space to listen, share ideas, and uncover insights that guide our consumer-focused approach.
The intimate setting encouraged open dialogue, relationship-building, and fresh thinking, helping us stay aligned with evolving market needs and make decisions that matter to the people we serve. The experience was valuable in helping us grow as an organization, so we can bring our best, show our best, and present our best in everything we do.
The energy was real, the conversations were substantive, and the interest in both Devours and Hiiros told us the market is ready. We're heading into the rest of 2026 with momentum—and a clear view of where the growth is.”
How is Nature Fresh Farms shaping its strategy for 2026? What areas of growth is the company building its blueprint around?
“In 2026, NFF is focused on putting consumers and retail partners first, ensuring every initiative reflects real shopper needs for flavor, convenience, and freshness. By combining deep category knowledge with a strong supply chain, we deliver high-quality, greenhouse-grown products that consistently meet consumer expectations.
At the same time, we remain committed to sustainable practices, reliable year-round supply, and continuous improvement across our greenhouse operations, growing responsibly while supporting retail success and category growth.”
Inspiration, innovation, and collaboration are revitalized by events like SEPC’s Southern Exposure, creating a valuable platform for another year of rapid industry growth. Eager to see what’s next from Nature Fresh Farms? Contact Meaghan O’Brien, Nature Fresh Farms Senior Communications Manager, today, and leave a tab open to AndNowUKnow.
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Nature Fresh Farms
Nature Fresh Farms began as a “build & sell” project in 1999. As a greenhouse designer, manufacturer, and builder,…
