LEAMINGTON, ON - Nature Fresh Farms®, a leader in greenhouse-grown produce and proud sponsor of the International Fresh Produce Association (IFPA) Global Produce & Floral Show, will bring Eating Better, Made Easier™ to life through its latest lineup of products and packaging designed around how people actually eat.
Highlights include the nutrition-forward Fresh Fuel Snacking line, with a new resealable 10-ounce snack bag across a range of Fresh Fuel products, and the redesigned Premium Ingredient Collection featuring YumiiTM, Sauci® and Cheers®. Updated messaging makes it easier for home chefs to prepare for weeknight meals and group gatherings.
Together, the products and packaging address everyday occasions, from lunchboxes and afternoon snacks to weeknight meals and shared tables, making it easier for shoppers to choose fresh and helping retailers position each product in store.
“We’ve given tomato shoppers more choice, but we haven’t always made choosing easier,” said Matt Quiring, Senior Vice President, Brand, Products and Marketing, Nature Fresh Farms in the recent release. “When so many packs promise sweetness and flavor, shoppers are left to figure out what’s different. Every promise on the pack needs to be earned by the product inside.”
“At IFPA, we’re showing how clearer packaging and messaging can help shoppers choose tomatoes, peppers and cucumbers for nutritious snacks, convenient lunches, everyday meals and something special to share. Snacking continues to drive growth across the category and remains part of the opportunity. Our ambition is to earn a bigger place for fresh throughout the week by making those choices easier. That’s Eating Better, Made Easier.”
The lineup is backed by consistent quality and dependable supply. Greenhouse Clean™ supports that commitment through protected indoor growing, beneficial insects for pest management, carefully managed plant nutrition and robust traceability.
Attendees can experience Nature Fresh Farms at Booth 2642 throughout the IFPA Global Produce & Floral Show.
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Nature Fresh Farms
Nature Fresh Farms began as a “build & sell” project in 1999. As a greenhouse designer, manufacturer, and builder,…
