NatureSweet® Tomatoes Continues Partnership with Susan G. Komen for Breast Cancer Awareness Month
- by Laura Hillen
SAN ANTONIO, TX – Pairing together each company’s strength and approach to long-standing commitments, NatureSweet® Tomatoes has announced the renewal of its partnership with Susan G. Komen for the fifth year in a row.
“We are thrilled to once again partner with Susan G. Komen, and we are dedicated to contributing to the prevention and search for a cure,” stated Michael Joergensen, Vice President of Marketing at NatureSweet. “Just as Komen systematically invests in education, screenings, treatment, and research, so must we consciously invest in developing our 8,000 full-time associates and raising of our tomatoes right from seed to shelf.”
For this year’s campaign, the company stated in a press release that its bite-sized Cherubs® will be released in limited edition PINK packaging for Breast Cancer Awareness Month. The campaign is active now, and will run through November 5, 2016, in addition to a $100,000 donation from NatureSweet to Susan G. Komen. This donation, will be made regardless of the sales number from the campaign.
Combining Susan G. Komen’s commitment to finding a cure for breast cancer, and NatureSweet’s pledge towards Tomatoes Raised Right, NatureSweet intends to continue the fruitful association of the companies by drawing attention towards the link between healthy diets and a possible reduction in the risk of developing cancer.
“Associates are our greatest competitive advantage and lifeblood of NatureSweet,” continued Joergensen. “Breast cancer has affected too many families, including some of our own. Our partnership is an acknowledgement of those whose lives have been affected by this now increasingly preventable and curable condition, thanks to Susan G. Komen.”
NatureSweet stated that the company has donated $355,000 since 2012 to aid in the search for a cure for breast cancer.