Naturipe Farms Brings More Berry and Bright to the Holiday Aisle; Jim Roberts and Ashley Finster Detail

SALINAS, CA - The holidays are coming to the berry aisle. Naturipe Farms, a leading global producer of healthy berries, is bringing a fun new look to the category with Berry and Bright, a limited-edition holiday packaging campaign designed to make berries feel right at home on the winter table.

The packaging features berries wearing holiday sweaters, with bilingual labeling that allows the seasonal packs to be shipped to Canada. Berry and Bright is designed to catch attention in a crowded produce section while bringing a little joy and familiarity to a product people already love.

The seasonal packs will be available from mid-November through late December and include blueberries in pint and 18-ounce clamshells, blackberries in 6-ounce and 12-ounce containers, and raspberries in 6-ounce and 12-ounce containers.

“Berries have always had a place at the holiday table, but there’s an opportunity to make that connection even more visible in the produce aisle,” said Jim Roberts, president of Naturipe Farms. “Berry and Bright is playful, colorful and seasonal, but it also gives our retail partners something important: a reliable berry program they can count on during a busy time of year.”

Naturipe unveiled Berry and Bright as a spotlight item at this year’s International Fresh Produce Association Global Produce & Floral Show (IFPA), giving retailers and industry partners a first look at the new holiday packaging.

“Holiday merchandising is about giving shoppers something that catches their eye and makes the shopping experience a little more fun,” said Ashley Finster, vice president of marketing at Naturipe Farms. “We wanted Berry and Bright to feel festive without overcomplicating the product. The sweaters, bright colors and playful design do the work of getting shoppers to pause, while the bilingual labels help the packaging connect with even more customers.”

Berry and Bright packs will be available in limited quantities beginning in mid-November and continuing through late December. Retailers interested in bringing the seasonal program to their stores are encouraged to place orders early. Contact sales at [email protected].