SALINAS, CA - The Organic Produce Summit (OPS) is nearly here, and I can’t be the only one with organic berries on the mind. Naturipe Farms will be showcasing its full portfolio of fresh berries at this year’s event, highlighting a robust selection of organic strawberries, blueberries, raspberries, and cranberries. Brian Vertrees, Senior Director of Business Development, took a moment to share some details.
One of the biggest highlights this year, Brian tells me, will be the introduction of Naturipe’s new Organic Mighty Blues 12x9.8 oz pack.
“After seeing strong demand for jumbo blueberries on the conventional side, Naturipe wanted to ensure organic shoppers had access to the same premium eating experience in an organic option,” Brian explains. “These are grown 100 percent organically and are packed with our top seasonal varieties. Flavor, size, and overall eating experience will be exceptional; 19mm and larger, this fruit highlights what exceptional organic growing practices can accomplish.”
Naturipe will also be spotlighting its larger 18 oz organic blueberry packs at OPS, as both retailers and consumers continue trending toward larger purchase sizes.
“With strong domestic and import supply volumes, now is an ideal time to support that growing demand and help retailers capitalize on the continued momentum around organic blueberries,” Brian shares. “Naturipe’s strength in organics really comes down to the combination of strong grower owners with years of experience, innovation, and scale. We operate one of the largest organic blueberry programs in the U.S., which allows us to provide retailers with a reliable, year-round supply of high-quality organic berries.”
This incredible achievement is marked by continued collaboration with Naturipe’s grower-owners, guaranteeing top quality and flavor for the consumers who enjoy Naturipe Farms’ organic berries.
“We work very closely with our grower-owners to make sure everything—from flavor and quality to consistency and freshness—is where it needs to be,” Brian adds. “We’re also constantly investing in new berry varieties, regenerative farming practices and growing techniques that help us push the category forward and remain at the forefront of organics.”
Looking ahead, the berry maven plans to continue growing the category through innovation and consumer-focused products, including the development of proprietary varieties, value-added offerings, and packaging that makes berries even more convenient for shoppers.
“We will keep investing in sustainability and regenerative agricultural practices that support healthier soils and long-term production. At the same time, our focus remains on helping retailers grow berry sales by delivering strong supply, great flavor, and merchandising opportunities that keep consumers coming back to the category,” Brian tells me.
Naturipe’s impressive organic portfolio will be on display at OPS at booth #407.
“OPS gives the Naturipe team a great opportunity to connect directly with customers, discuss category trends, and showcase our new innovations within the blueberry category,” says Brian. “We’ve been working on new varieties, and we’re excited to get real-time feedback.”
You heard it here first, folks! Don’t miss out on the chance to see the latest innovations from Naturipe Farms at this year’s Organic Produce Summit.
Companies in this Story
Naturipe Farms
At Naturipe®, sustainability is incorporated into every decision we make. It is a priority in all aspects of our company…
