SALINAS, CA – Stepping into the company’s newly created President role at Naturipe Brands, industry veteran Chris Coffman is joining the Naturipe team. His position, which he stepped into on November 13th, will be reporting to Naturipe Brands' Board of Directors, and strategic partnerships, joint ventures, mergers and acquisitions, investment opportunities, licensing, and brand extension opportunities will all be under his care.
"I am humbled at the opportunity to join an organization with a remarkable business model, extended history of success and most importantly, a culture of values that is exemplary,” said Coffman in a recent press release. “The prospect to steward the Naturipe brand and the extension of new business units and revenue streams is an excellent challenge.”
The company is excited to bring on such an knowledgeable and expert employee to steer its direction with the aforementioned duties.
“We are excited to have Chris lead Naturipe Brands, which is focused on delivering value to our grower-owners and customers,” said Dwight Ferguson, CEO and President of Naturipe Farms. “His breadth and depth of business development experience is key to execution of Naturipe's strategic growth initiatives.”
Coffman’s resume includes his role as Senior Vice President of Marketing and Strategy at J&J Farms, as well as his roles at PRO*ACT, Apio, and Del Monte. His career boasts of heavy-hitting names in the industry, and Coffman gained his education from UC Davis. While he currently lives in Wellington, Florida, he and his family will be making the move to Naturipe’s Estero, Florida, office in 2018.
Congratulations to Chris Coffman and the whole Naturipe team! We wish you every success moving forward!
