No Tricks, Just Treats: Naturipe Farms Brings Fun and Flavor with Limited-Edition “Berry Scary” Halloween Packaging; John Johnston Comments

SALINAS, CA - Naturipe Farms, a leader in berry innovation, is turning up the flavor this Halloween with Berry Scary, a limited-edition 12 oz. package of fresh blueberries and blackberries in spook-tacular, seasonal packaging. Shipping now and creeping into Kroger and select Wakefern stores by mid-October, this scarily-delicious offering is the perfect combination of convenience, taste, and festive fun.

October is the ideal time to showcase berries as a sweet, healthy snacking option, and combining blueberries and blackberries in one package makes it easier than ever for snack monsters of all ages to enjoy both.

“Berry Scary is fun, convenient, and appealing to families looking for healthier treats this season,” said John Johnston, Director of Premium Products at Naturipe Farms, in the recent release. “Retailers who embrace seasonal packaging see a measurable boost in sales, and this launch is designed to do just that. We’re really excited about this project – it’s a great way to lean into the season while continuously putting excellent quality products on the shelves.”

The limited-edition packaging is decorated with a monster mascot and a vertical design; Berry Scary won’t be found hiding in the shadows. The split clamshell keeps the berries separate from shipping to shopping – staying perfectly fresh for all your spooky snacking needs.

While the packaging is limited-time, Naturipe’s delicious and dependable berries aren’t. Thanks to our growing partners throughout North and South America, our berries keep their spellbinding flavor and frightful freshness year-round. As a leader in berry innovation, Naturipe Farms continues to focus on products that delight consumers while supporting retailers’ seasonal promotions. Berry Scary is available for a limited time, so don’t miss the chance to bring these spooky, delicious berries to your store shelves.