TRAVERSE CITY, MI - It’s shaping up to be a strong year for blackberries. North Bay Produce has announced that its Erandy® blackberry program is flourishing, as the Mexican growing season is projected to be a successful one. The Erandy blackberries are known for their extraordinary appearance, large size with resistance to red cells, lack of seeds, extended shelf-life, and sweet, balanced flavor.
“The blackberry category represents a huge opportunity for the industry, and proprietary genetics like the Erandy are the key to unlocking that opportunity, through providing a consistent, delicious eating experience for consumers,” said Sarah Quackenbush, Sales Manager. “We have found through all our proprietary genetics across the berry category that a consistent eating experience builds consumer trust and creates incremental growth in the category.”
North Bay sees its blackberry program as part of an overall strategy to provide the industry with category-leading varieties of premium berries, with a portfolio consisting of blueberries, strawberries, raspberries, and blackberries.
These grower-friendly blackberries are expected to be available from mid-November through mid-June. Additionally, North Bay offers Erendira®, a medium-to-large blackberry with high Brix, improved firmness, and less regression, according to a press release. With Erandy and Erendira, North Bay will be 100 percent Tupi-free for the 2024/2025 Mexican Blackberry season.
North Bay will be attending IFPA’s Global Produce & Floral Show in Atlanta this week. Stop by booth 4039 to learn more about these blackberries and all that North Bay has to offer!
