CASTROVILLE, CA - Spring coincides with artichoke consumption, and doesn’t Ocean Mist® Farms know it. Celebrating with the second season of its proprietary purple artichokes, Ocean Mist is supporting this with a social media promotion in tandem with the season.
“We are happy to re-introduce this new variety of artichokes with our customers through an engaging promotion once again,” said Diana McClean, Senior Director of Marketing. “Not only are they striking in appearance, but we’ve found these artichokes to have a superior texture when steamed, and are as flavorful and meaty as the original Castroville Green Globe artichoke.”
The grower, according to a press release, is supporting retail sales for the purple artichokes with a variety of marketing activations to highlight this unique variety and drive purchase intent.
Alongside adding this unique item to the store locator on the website, Ocean Mist Farms has a second chapter to the 2020 Arti and Viola social media promotion. This promotion, “Arti’s Spring Fling” continues the summer romance from last season with Viola returning to visit Arti the Artichoke, Ocean Mist Farms’ artichoke mascot.
Over the next four weeks, the social media storyline will encourage consumers to follow along. Shoppers are invited to comment and like each promotion post for a chance to win a $100 gift card.
Characteristics of the Purple Artichokes include a vibrant purple exterior that, when cooked, may transform into shades of green and purple depending on seasoning and cooking method. It also evokes the look and flavor of a Mediterranean old-world variety; tender, meaty leaves and a rich, earthy artichoke flavor. This artichoke variety tends to grow toward the large and medium sizes, with limited jumbos.
Alongside its promotion, Ocean Mist Farms is introducing a 4-count clamshell packed with size 30 (medium) artichokes. This is in addition to the loose artichokes with the tag. The purple artichokes are a colorful variety selected for superior flavor and appearance. Ocean Mist Farms expects the heaviest production period to be March 15–April 30.
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