Oppy Expands Happy Berry™ Brand Into Premium Blueberry Category; Tim Crane Comments

CHINO HILLS, CA - Oppy is expanding its premium berry portfolio with the introduction of Happy Berry™ blueberries, bringing the consumer-recognized brand to a new segment with a premium conventional blueberry program from Peru arriving in mid-August.

Originally designed as a brand that represents a memorable berry experience, Happy Berry™ was built around consumer appeal and strong quality perceptions. First introduced on hydroponic strawberries, Oppy is now extending the label to blueberries that deliver the same attributes consumers value most — exceptional flavor, sweetness, and firm texture.

“Happy Berry has always stood for a berry experience consumers can feel good about choosing,” said Tim Crane, blueberry category manager at Oppy, in the recent release. “We’ve seen strong response to the brand because it represents quality, freshness and great taste. This blueberry program is a natural extension of that promise, bringing those same attributes to a category where consumers are looking for consistency and better eating experiences.”

Packed in traditional pint and 18 oz formats, Happy Berry™ blueberries provide retailers with a differentiated conventional offering designed to elevate the blueberry aisle. With a focus on premium eating quality, the program helps retailers deliver the qualities that encourage repeat purchases.

The expansion reinforces Oppy’s commitment to developing differentiated berry programs that respond to evolving consumer expectations. Alongside Happy Berry™ blueberries, Oppy is growing its premium Hunkaberry™ jumbo blueberry program, adding Peruvian supply to complement its existing California season and creating greater continuity of premium jumbo fruit availability throughout the year.

With deep-rooted grower relationships and a global sourcing network, Oppy continues to create premium produce solutions that connect growers, retailers and consumers through quality they can taste.