Oppy Harnesses Ocean Spray® Brand Power to Bring Outstanding Spring Grapes to Market
- by Lilian Diep
COQUITLAM, BC, CANADA - The global grower, marketer, and distributor of fresh produce is building on its extraordinary berry and citrus partnership with the Ocean Spray® Family. Come this May, Oppy plans to launch a grape line with the esteemed brand.
“The Ocean Spray brand is a household name that has earned consumers’ trust by consistently delivering exceptionally high-quality products for decades, which makes our partnership a natural match,” said Oppy’s Senior Vice President of Categories and Marketing, James Milne. “The growing range of produce that Oppy offers under this well-known and beloved brand also meets top quality standards and exceeds customer expectations across the board.”
The marketer will offer its high-brix grapes under the widely recognized Ocean Spray label, which has become synonymous with quality and trust.
Oppy will launch the Ocean Spray-branded grape line with the Mexican season. Once that season finishes, Oppy wil then transition to its well-established California program in the summer and move into imports by the fall.
“We’re thrilled to be continuing our robust partnership with Oppy and deliver high-quality, nutritious fruit to families worldwide,” said Chris O’Connor, Chief Marketing Officer at Ocean Spray.
According to a press release, the Ocean Spray- branded grapes will leverage a unique consumer opportunity identified in a 2019 independent survey, which noted that 70 percent of respondents couldn’t name any brand of grapes at all. The study subsequently indicated that Ocean Spray outperformed existing grape brands across all metrics including purchase intent as well as appeal, setting the stage for a successful program moving forward.
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