Organics Unlimited Sponsors GROW Month Initiative for Social Responsibility
- by Eva Roethler
SAN DIEGO, CA - For the month of September, Organics Unlimited will spearhead the GROW month initiative focusing on partnering with retailers and consumers to create consumer awareness of its social responsibility programs. Since 2005, through retailer and distributor support, GROW organic banana purchases have provided over $2 million in aid. This program promotes sustainability, education, and health programs and benefiting underserved communities in banana growing regions of Mexico and Ecuador through the sale of organic bananas.
“We’re particularly excited this year as our social responsibility programs have expanded health care services for even more people to create additional positive change,” said Mayra Velazquez de Leon, President and CEO of Organics Unlimited and GROW. “During GROW month, we want more consumers to connect with the meaning of truly making a significant difference in the lives of the less fortunate. We want them to develop a greater understanding of the significant impact their GROW banana purchases have and recognize that they really can help change lives.”
Retailers can participate in GROW month throughout September and raise awareness of GROW’s humanitarian work by purchasing GROW labeled organic bananas and sharing hashtag #GROWmonth on Facebook, Twitter and Instagram. Organics Unlimited has created a GROW month toolkit of items that retailers can use in-store and online. For additional materials and retailer support, contact [email protected]. Consumers will also see outdoor advertising that promotes GROW organic bananas in select U.S. cities.
A percentage derived from the purchase of each box of GROW organic bananas is earmarked for the GROW fund. These funds are used for youth educational programs, health clinics and dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; and environmental initiatives in the San Diego-Tijuana border region.
Consumer demand continues to grow for organic produce that is sustainably and ethically grown, but also contributes to positive social change. Since its founding in 2000, Organics Unlimited has been committed to providing a truly organic and sustainable product to consumers in the United States, Canada, and Asia.