Pacific Trellis Fruit/Dulcinea Farms' Josh Leichter Discusses Partnership Opportunities at PMA Fresh Summit
- by Jessica Donnel
LOS ANGELES, CA - While Pacific Trellis Fruit/Dulcinea Farms does have the shiny new varieties and sparkly packaging PMA Fresh Summit attendees have come to expect from one of the year’s hottest shows for innovation, this produce company’s real focus in Orlando goes so far beyond. I sat down with Josh Leichter, General Manager, to learn more about the unique partnership opportunities the team will be offering at booth #608, not to mention some of those fancy new offerings, too.
“I think what really makes our booth a must visit is how much we are doing to create opportunities to program business out with retailers. In today’s competitive retail landscape, retailers need all the tools they can get,” Josh explains. “We’ve found a lot of success creating customized programs with our retailers and helping them find the most aggressive and sustainable pricing possible. At PMA, we really want to convey the message that we have an open book with our partners, and how that can be very beneficial in growing business on both sides.”
As for the products Pacific Trellis Fruit/Dulcinea Farms are providing for those partners, the company has much to offer on both sides of its business.
“For PMA, our team will bringing a couple things we are excited about. On the Pacific Trellis side, we will be featuring new grape varieties from our 2018-2019 imported grape season, including the JAM Grape, which is a black seedless variety with a Concord-type flavor from Brazil, as well as Cotton Candy grapes out of Spain, Brazil, and Peru. Our imported grapes and stonefruit are both ripe with promotional opportunities,” Josh says.
As for Dulcinea Farms labelled products, a strong fall and winter melon program has lent the company plenty of good product to show off at the booth.
“Our PureHeart® mini seedless watermelons are coming out of Mexico in conventional and organic. The Dulcinea brand has such great consumer recognition at retail, and we want to continue that development as our product line grows,” Josh adds. “This is the first season we have packed our imported easy-peel mandarins out of Chile and Peru in the Dulcinea label, and we’re excited by how much positive feedback we have already received from our partners.”
To learn more about the fruitful partnerships and dazzling product offerings Josh and the Pacific Trellis Fruit/Dulcinea Farms team have to offer, come to PMA Fresh Summit booth #608. See you there!