Peruvian Avocado Commission Kicks Off Promotional Campaign; Xavier Equihua Comments

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Wed. June 8th, 2022 - by Melissa De Leon Chavez

PERU - As shoppers hit the produce aisle, they have their eyes on the gold—green gold, that is. With consumer demand for avocados continuing to grow, the Peruvian Avocado Commission (PAC) has announced a promotional retail campaign to celebrate the arrival of Avocados from Peru (AFP) in the United States that includes environmentally forward, educational, and cost-saving ways to help consumers.

Xavier Equihua, President, Peruvian Avocado Commission (Photo credit: Interempresas)“This season, Avocados from Peru will be promoted through an extensive marketing campaign with many never-before-seen tactics for the retail industry,” said Xavier Equihua, President of the Peruvian Avocado Commission. “We are ready to work with our strategic retail partners to carry out our biggest promotional campaign yet.”

This summer, the country of Peru expects to export 250 million pounds of avocados to the U.S., a press release stated. The country will export over one billion pounds globally, an increase in export volume over last year, making it the second-largest producer and exporter of avocados.

The Peruvian Avocado Commission is making sure shoppers are keeping Avocados from Peru in mind with its latest promotional retail campaign that includes environmentally forward, educational, and cost-saving tactics

To promote AFP, PAC has put together a promotional retail campaign that features unique tactics, including:

  • 2022 AVO Tesla Summer Sweepstakes Giveaway: PAC will launch a unique sweepstakes giveaway of AVO Teslas in partnership with Meijer and Lidl, which will host separate sweepstakes in different regions of the country to promote and spread the message of the campaign, “Eat Healthy and Drive Green”
  • AFP Partnership with NBC, Telemundo, and Fox: AFP will expand its media partnership with NBC, Telemundo, and FOX to include over 70 media markets, including the top 10 markets in the U.S. It will also be the local sponsor of top programming
  • AVO Bike Sharing and Public Bus Initiatives in Washington, DC, and Philadelphia, Pennsylvania
  • Expansion of its mesh bag program

With this exciting season just around the corner, now is a great time for retailers to start taking advantage of this campaign to boost basket share and register rings.

Find out more about this campaign here.

How will PAC introduce more inventive promotional strategies? Keep reading AndNowUKnow to find out.

Peruvian Avocado Commission