Progressive Produce's Drew Engles and Jordan Barta Discuss California Brussels Sprouts Harvest and Launch of Mim's Specialty Sweet Potatoes
- by Jenna Plasterer
LOS ANGELES, CA - Buyers, get ready, because the holidays are approaching, and for consumers that means one thing: cooking. As shoppers begin planning out their recipes and meal plans, Progressive Produce is harvesting its California Brussels sprouts and is launching its Mim’s Specialty Sweet Potatoes, two prime ingredients during the holiday season.
"We're really excited about the growth opportunities for Brussels sprouts," said Drew Engles, Sales Manager. "Although recent data suggests that Brussels sprouts remain popular with older consumers and families without kids, we are exploring different ways to appeal to younger consumers and their desire for convenient and nutritious snacks."
Progressive Produce recently began its California Brussels sprouts season, which will run through the end of January, with peak volumes expected in October, just in time for the holidays to kick off. According to a press release, category purchases have continued to increase year-over-year, and the grower is ready to meet rising demand with quality products.
"Although elevated temperatures in Mexico weren't ideal for Brussels sprouts this summer, we are expecting high quality and promotable volume out of Santa Cruz County this fall,” continued Engles.
The company also offers various pack styles, flexible cost structuring, year-round availability, and a strong logistics team to help buyers and retailers succeed.
"Together, we can plan supply and promotional times that work well for consumers and support growers' seasonal harvesting needs,” Engles explained.
In addition to its high-caliber Brussels sprouts, Progressive is adding baby sweet potatoes to its year-round organic offerings under its new specialty yam brand, Mim’s Famous Sweet Potatoes. The brand is inspired by Mim, the beloved grandmother of one of the company’s team members, and the supplier has taken her tradition of serving a sweet potato dish as every meal and packaged it for shopper to enjoy, bringing some heart and fresh produce to the table this fall and winter season.
"Sweet potatoes are rapidly gaining market share, and like potatoes before it, growth will come from smaller and specialty varieties," commented Jordan Barta, a Sales Manager for Progressive Produce, on the portfolio expansion.
The new organic mini medley pack comes in 1.5 lb bags and has up to four different varieties of sweet potatoes, including Beauregard Orange, Garnet Red, Bonita White, and Murasaki. With Mim's petite sizes, consumers can quickly and conveniently prepare a wide range of healthy sweet potato snacks and dishes this season.
As consumers get to cooking, Progressive’s lineup of Brussels sprouts and Mim’s sweet potatoes could be the ideal recipe ingredient for your shoppers. So, break out the displays and rack up those register rings.