Pure Flavor® Fuels Expansion Plans Through Acquisition of Cervini Farms C5; Jamie and Jeff Moracci Comment


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Fri. February 17th, 2023 - by Peggy Packer

LEAMINGTON, ONTARIO, CANADA - Fasten your seatbelts, industry friends. Pure Flavor® is on the fast track to expansion, fueling its growth plans with the acquisition of Cervini Farms C5 in Leamington, Ontario, Canada.

Jamie Moracci, President, Pure Flavor®“The addition of the Cervini Farms C5 location was an opportunity to strengthen our strategic footprint. Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add them to our Pure Flavor family,” said Jamie Moracci, President.

According to a press release, the location of the Cervini Farms C5 facility is adjacent to Pure Flavor’s home farm in Leamington, which now creates a 350-acre, state-of-the-art flagship Pure Flavor campus.

Jeff Moracci, Chief Financial Officer and Partner, Pure Flavor®“Our company leadership’s ability to recognize and analyze strategic acquisition opportunities continues to breathe enthusiasm into greater expansion possibilities,” said Jeff Moracci, Chief Financial Officer and Partner. The acquisition of the Cervini Farms C5 location was a competitive process that drew much interest from the industry; yet in the end, our group demonstrated an ability to transact this deal in an efficient, transparent, and authentic manner. Pure Flavor’s ability to successfully navigate through the process demonstrates the company’s capabilities to effectively capitalize on investment opportunities. As a family-operated business, Pure Flavor fully embraced the opportunity to acquire additional acreage and the resources associated with the operation to not only preserve jobs but also create even more economic opportunities across all its facilities in the region.”

In the last 60 days, the greenhouse supplier also announced the completion of construction at its new Phase IV, 40-acre organic greenhouse and 210,000-square-foot centralized packhouse and distribution center in Leamington.

Pure Flavor® is on the fast track to expansion, fueling its growth plans with the acquisition of Cervini Farms C5 in Leamington, Ontario, Canada

The addition of 115 acres of greenhouse production this year is set to ensure an even greater supply of products year-round for Pure Flavor’s retail and foodservice customers throughout North America.

“These are exciting times for our company and our employees. We will continue to evaluate strategic opportunities to scale up in a mindful way to fuel our growth,” Jamie Moracci added.

Future expansion plans beyond the Cervini Farms C5 location and DeTemporada Farms acquisitions are currently in the works as the provider looks to develop more region-specific facilities as well as explore new product opportunities. To back this growth, the company also continues to lead extensive recruitment drives at all of its facilities.

What’s next for this constantly rising greenhouse brand? Stay tuned to find out.

Pure Flavor®