Renaissance Food Group Promotes Irish Stew Mix for St. Patrick's Day
- by Melissa De Leon Chavez
RANCHO CORDOVA, CA - A fresh produce pot of gold awaits retailers who take advantage of Renaissance Food Group’s latest launch. The company has announced the promotion of its Garden Highway-branded Irish Stew Mix, which is a blend of fresh vegetables and herbs, as buyers ramp up for St. Patrick’s Day merchandising.
“Consumers are increasingly looking for fresh meal solutions to support their busy lifestyles. This is especially true as we enter into a new era of shopping habits as a result of COVID-19, where people are looking to replicate their favorite holiday celebrations and meals from the comfort and safety of home,” stated Nelia Alamo, Vice President of Communications. “Renaissance Food Group is proud to offer our recipe-ready Irish Stew Mix that can be easily paired with corned beef or sausage for a traditional St. Patrick’s Day meal.”
Garden Highway Irish Stew Mix features pre-cut, ready-to-cook ingredients, designed to bring convenience and added value to consumers planning a traditional Irish feast. This festive blend includes green cabbage, red potatoes, baby carrots, yellow onion, fresh thyme, and bay leaves. Topped with a holiday-themed label, Irish Stew Mix can be strategically cross-merchandised in the meat department to help drive incremental sales.
A press release noted that the Garden Highway Irish Stew Mix will begin shipping today, Wednesday, March 10, and is sure to be a lucky charm for retail sales this St. Patrick’s Day.
Opportunities abound in the produce aisle during this beloved holiday, so don’t hesitate to bring exclusive products such as this to your shelves.