<p><img src="https://cdn.andnowuknow.com/legacyWriterImages/Ron_Burkle_fresh_and_easy_june_2013_BODY00.jpg" alt="images 061213" />Founder of private-equity company Yucaipa Cos., Ron Burkle, is reported to be in talks to buy Tesco’s floundering Fresh & Easy chain, which he would use to relaunch the Wild Oats brand, according to unnamed sources cited by Bloomberg.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Former CEO of 7-Eleven Inc. and Blockbuster Inc., Jim Keyes owns the Wild Oats name and will serve as Chief Executive Officer of the potential new grocery retail venture with the billionaire, said one of the sources.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Fresh & Easy hasn’t made a profit since its inception in 2007 despite Tesco’s investment of $1.6 billion. This has led the international retailer to pull out of the states and cut its losses.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Yucaipa and Tesco were not available for immediate comment.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Stay tuned to AndNowUKnow for the latest on the potential transaction.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.bloomberg.com/news/2013-06-12/burkle-s-yucaipa-said-in-talks-to-buy-tesco-s-fresh-easy.html" target="_new">Tesco Report</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">