DALY CITY, CA - Daly City is about to get a burst of California culture. Save Mart has announced a new banner under its Lucky Supermarkets brand, this time with the name “Lucky California.” Officials for Lucky say the new banner will be a fusion of Bay Area culture and California grown products, making for a store that is sure to be as eclectic as the state it’s named after.
Save Mart, Lucky’s parent company, told Bay Area news station KRON4 it has found that shoppers are turning to more specialty stores instead of the traditional grocery stores. This new concept is designed to offer consumers the choices they may find at gourmet shops, farmers markets, as well as items found in big box stores. The hope for the company is the new banner will become a one-stop-shop for shoppers with eclectic tastes
"The entire grocery market is different than it was 10 years ago," said Nicole Presco, Co-President and Chief State and Branding Officer for Lucky in the Marin Independent Journal. "Everyone is trying to create their own niche in some way. We're trying to be a better reflection of how people eat."
Themed sections with names like "lunchbox" and "bakery basket" will showcase unique meal ideas and flavors with both recipes and the ingredients nearby. The Marin Independent Journal reports that the new store layout will encourage customers to venture beyond their normal routine to explore and discover new foods and flavors.
Officials told KRON4 that their plan is to rebrand and renovate the other 72 Lucky stores in the Bay Area throughout the year.
