Schnucks Markets has introduced a new multimedia game online as part of its Peace of Mind Quality campaign. The game, called “QualityVille”, lets players join an interactive cyber-town, where they can learn more about the products that they consume. There are a series of short video clips that offer the customer information that isn’t necessarily available at the store. For every clip that a player watches, his or her name is entered into a lottery drawing with a grand prize of 25,000 dollars. There are 14 clips, and any player that watches all 14 automatically receives a “thank you gift” offer via email. The campaign reflects the increasingly innovative ways that industry distributers are directly involving customers with the products. Schnucks’ Vice President of Marketing, Bob Howard stated “Peace of Mind Quality is designed to promote the great quality choices our teammates make each day in order to deliver top-quality food and services to our customers.”<hr class="legacyRuler"><hr class="invisible minimal-padding">
