Rockford, IL
By Jordan Okumura
05.10.13
Schnucks is making it official and unifying its stores under one banner. To signal the launch of the renaming for all 11 Logli and Hilander stores across the Rockford area and in Janesville, Wisconsin; old signs will come down and new “Schnucks” signs will go up on the exterior of both the Logli Rockton and Hilander Cherry Valley locations on Monday, May 13.
Schnucks Chairman and CEO, Scott Schnuck, stated, “It has always been our belief that no matter what name is on the outside, inside all of our stores operate with the same focus on customers and emphasis on quality, value and service. However, unifying our stores under one banner, our family name, is an acknowledgement to our teammates and customers of our commitment to the Rockford and Janesville communities.”
The regions of Rockford and Janesville are the only areas in which Schnucks stores operate under different names.
Schnuck, continues, “When we acquired the family-owned Logli stores in 1998, Logli was the name everyone knew and loved. We decided not to change the name until more area customers got a chance to know Schnucks and what we stand for as a family and as a company.”
The conversion of all exterior signs at all 11 locations is slated to take about two weeks, according to a press release.
Schnucks Division Manager Dennis Canada says, “Operating under one name and one logo, helps to give our 1,300 Rockford teammates a shared identity. We are proud of how well Logli and Hilander teammates have joined together in service to our customers and we are excited about what that type of synergy means for our future. It will be exciting to see the pride that’s building inside our stores, reflected on the outside as well.”
“Speaking for my entire family, when we put our name on something, you can bet it’s something we are proud of and want to share with others. From the stores we operate to our private brand foods, putting the Schnucks name on it is not just business, its family,” Schnuck added.
Congrats to the company on unifying the family.
