MONTEREY, CA - What role do organic meals play in the booming in-store foodservice category? I don’t have the answer for you, but if you’re headed to Organic Produce Summit 2019, prepare to have this question and more answered at one of the six education sessions taking place at the event. “The Future of Organic Meals at Retail” will take attendees on a deep dive into the growth and expansion of organic fresh meals, with Albertsons/Vons’ Produce Sales Manager Sheryl Salazar and Earthbound Farm’s Vice President of Sales/East Glenn Daniels leading the discussion and Four Seasons Produce’s Vice President and General Manager Jonathan Steffy moderating.
“The evolving demands of consumers for fresh and healthy organic meals has created new opportunities in the ever-changing supermarket landscape,” said Steffy. “The session will provide OPS attendees an overview of this growing category from the production side and the perspective from a pair of prominent retailers. As organic fresh produce continues to grow, responding to consumers appetite for organic fresh and convenient meals will be an opportunity for retailers to increase sales.”
The second of six sessions will also touch on the opportunities and challenges those in the prepared organic meals categories face. According to a press release, other educational sessions at OPS 2019 will include:
- Organic Sales Analysis and the Organic Consumer
- What Lies Ahead For Wholesalers of Organic Produce?
- Tackling Food Waste—Good for the Planet and the Bottom Line
- International Insights and Trends on Organic Produce
- International Organic Produce Supply
In addition to the education sessions, the two-day event will witness organic consumer activist Robyn O’Brien and award-winning chef and author Dan Barber take the OPS stage as this year’s two keynote presenters. A Retail Roundtable offering attendees the chance to get up close and personal with the minds behind some of the nation’s largest retailers will also be a highlight at the fourth annual OPS.
If you’re looking for something a little more hands-on and network-y, OPS 2019 will also include a few field tours for retailers and buyers, a gala opening night reception, and a trade show featuring 148 producers and processors of organic fresh produce from across North America and the world.
This year, over 1,400 attendees are expected to gather in Monterey, CA, on July 10-11 for another year of organic excellence, and I hope that includes you! To register for OPS 2019, visit click here.
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