Sprouts Farmers Markets Partners with Vitamin Angels to Promote Health
- by Laura Hillen
PHOENIX, AZ – As more companies realize the lasting values of implementing healthy practices and commitments in upcoming generations across the globe, Sprouts has also turned its eyes towards bolstering the health and prolonged habits of future consumers by partnering with Vitamin Angels to support the proper nourishment of children.
“The Sprouts team is humbled to have the opportunity to partner with Vitamin Angels to improve the lives of so many children around the world,” said Diana Lucas, Vice President of Vitamins and Body Care at Sprouts. “Our shoppers come to Sprouts with their healthy journey in mind, and this partnership allows them to make a significant difference in the journeys of those in need.”
Sprouts has already donated more than $540,000 to the non-profit in order to help 2.1 million children, according to a recent press release. The company intends to continue its investment to benefit 2.4 million more undernourished children through the following two in-store campaigns:
- July 27 – August 31: Customer purchases of any product tagged with an angel will result in 25 cents being donated to Vitamin Angels, which is the amount needed to give a child vitamins for a year.
- October register round-up: Consumers can opt to have their final totals rounded up to the nearest dollar, or make an additional donation of $1, $5, or $10.
All proceeds garnered from these nationwide campaigns will go to Vitamin Angels.
“Sprouts has been a terrific partner for Vitamin Angels because they believe in our program and have been out in the field with us. From these experiences, they’re able to inspire thousands of team members and shoppers to take part in change,” said Howard Schiffer, President and Founder of Vitamin Angels. “Having partners who believe and are committed to helping us provide a solution to malnutrition on a long-term basis is critical.”
Earlier this year, Sprouts visited Ttio Grande, Peru, with Vitamin Angels to learn firsthand the drastic impact its donations towards vitamin A, prenatal vitamins, and children’s multivitamins can have on the health and wellness of undernourished youth.
Sprouts emphasized that undernutrition is the number one cause of preventable deaths in children, according to The Lancet. Essential nutritents, especially that of vitamin A, is critical for the immune system to ward off disease.
Through this partnership, Sprouts and Vitamin Angels can keep focus on helping children attain good health in order to lead meaningful and productive lives.
As the industry continues to commit to the health and habits of tomorrow’s consumers, AndNowUKnow will have the latest in this lasting trend.