WENATCHEE, WA - With temperatures dropping across the U.S., retailers can expect the pear category to heat up this fall—with ample opportunities to promote a larger crop coming off trees. And Stemilt Growers is offering retailers the opportunity to take advantage of this pear boom to increase sales and rate of pear consumption through branded products like Lil Snappers® kid-size fruit.
“Harvest is underway on the 2018-19 pear crop and the new season is already presenting itself with great promotion opportunities,” said Brianna Shales, Communications Manager, in a press release. “Pear volumes are up significantly over last year’s crop, with a great range of sizing to fuel both bulk and bag promotions. Retailers who carry Lil Snappers pears can boost category performance by selling more volume and marketing intent to a key shopper group in their stores.”
According to that press release, Stemilt’s Lil Snappers kid-size fruit program has grown tremendously since its launch in 2011 and continues to do so with its wide variety of pears available today.
Retailers can promote Lil Snappers pears in both the Bartlett and Starkrimson varieties, which are currently available in an organic 2 lb and conventional 3 lb pouch bag, with D’Anjou and Bosc varieties joining the mix next month.
“These popular summer varieties are eating exceptionally this year, and Lil Snappers' focus on kids can help retailers promote healthy kids snacks throughout the school year,” continued Shales—who also suggested that carrying pouch bags in store will help boost impulse purchases and purchase size by selling more volume. The average pear consumer purchases less than 3 lbs in bulk during a store visit, Stemilt noted, making its 3 lb pouch bag larger than the average bulk purchase size.
Shales also noted the various ways in which Stemilt is working to keep Lil Snappers in the spotlight.
“Tapping into the power of influencers and bloggers in key markets is extremely beneficial for the brand,” said Shales. “Those influencers reach parents via authentic, word-of-mouth recommendations, helping us create brand awareness around Lil Snappers and giving parents another healthy snack option for their kids.”
The Lil Snappers brand is nationally recognized and supported by various public relation efforts, including influencers, bloggers, and targeted social media ads.
Lil Snappers kid-size pears aim to please the parent consumer thanks to their convenient stand-on-its-own packaging and resealable press-to-close bag. Lil Snappers packaging is designed to catch the eye of the consumer—no matter what age—with bright colors, playful characters, and wide variety of flavors encourage consumers to grab a pear for a healthy treat.
“Lil Snappers® pears are the perfect item to carry this fall,” concluded Shales. “The retailer will push volumes and increase pear sales, while parent consumers can offer another healthy snack option for their kids. How can you go wrong with that?”
For more on promotional opportunities in our industry, keep reading AndNowUKnow.
