WENATCHEE, WA - All along the Western coast, summer feels like it’s right around the corner. With so much to look forward to—picnics, baseball, boating, sunbathing; we could go on and on—it’s no surprise that Stemilt Growers was excited to announce the start of its apricot season. With the harvest fast approaching, the company encourages retailers to start planning for the Artisan Organics™ apricot season and promotional window as soon as possible.
“Time is of the essence,” stated Brianna Shales, Communications Manager. “Planning needs to happen right now if retailers want to hit their stride in mid-June. Our organic Robada apricots are known for their intense red blush and vibrant golden color. With this year’s large sizing, they will stand out even more in the organic section. Merchandising apricots in a high traffic area is a great way to drive impulse sales during the July 4th holiday.”
In a recent press release, Stemilt explained that retailers focusing on organic apricot promotions will see results. The company also shared what the promotional window for loading apricots should be, suggesting that retailers begin June 25 and run through July 15. Shales shared a few tips for retailers, suggesting that after July 4, the post-holiday time frame is ideal for bulk ads on both conventional and organic apricots, with sizes ranging from large to jumbo.
“Sizing has done a complete reversal from last year,” stated Shales. “While last year brought smaller sizes and increased bag promotions, this year, bulk is in. Sizing is going to be large with apricots in panta packs. Summer is fast approaching and we are optimistic that the sizing, dessert flavors, and high percentage of organic apricots coming from the ideal Washington locale will make for a great season at retail. Plan now and promote big fruit in a big way as July rolls around.”
Approximately 60 percent of Stemilt’s apricot crop is grown and certified organic. According to the Organic Trade Association, organic produce has been holding its position as the largest organic food category, accounting for nearly 40 percent of all organic food sales in 2016.
“Encouraging consumers to buy organic through this promotion window will push volumes and elevate sales dollars,” said Shales. “The organic category is continuously growing, and it’s important that retailers offer that option to their consumers. Organic share will continue to rise. Apricots offer retailers a great summertime organic offering to support organic category growth.”
For those excited for the upcoming months, and the bountiful fruit haul they bring, stick with AndNowUKnow for the latest news in fresh produce.
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