Sunkist Growers Welcomes Back Delite™ Mandarins After Successful First Season
- by Kayla Webb
VALENCIA, CA - Sunkist Delite™ Mandarins’ second season sounds like it will be bit more like an encore after the success the variety saw for its debut.
“Consumer demand for mandarins is skyrocketing, now representing more than 45 percent of the citrus category,” said Christina Ward, Director of Communications. “It’s the perfect pocket-sized fruit that’s easy to peel, which makes it a ‘must-have’ in the produce department.”
The California-grown citrus variety debuted last year, tripling in sales its first season, making it one of the leading brands in its category, according to a press release. The company added that the Delite name is the original California mandarin brand created by the first family to grow and market W. Murcott mandarins in California.
“As Sunkist Growers celebrates its 125 years as a California citrus cooperative, it continues to revel in the multi-generations of growers that pass down traditions and skills from generation to generation,” Christina added.
Along with the welcoming back of this new varietal favorite, Sunkist is launching its “Fresh from the Grove” Delite Mandarin secondary display bin nationwide for the first time this season. Tested in select markets last year, its popularity and high demand prompted the cooperative to expand its availability.
“The ‘Fresh from the Grove’ display bin has a farmers market feel,” said Julie DeWolf, Director of Retail Marketing. “It’s the perfect solution for retailers who want to increase selling space within a small footprint, as it can hold up to three cartons of two or three pound bags. We also have the ability to customize promotions and point of sale materials to fit our customers’ needs.”
The Sunkist Delite displays reveal the newest slogan “Instant Gratification. Just peel, eat and repeat,” tapping into mandarins’ popular ability to offer convenience and ease to consumers.
We will continue to report on all trending varieties, new and heirloom, for the produce industry, so keep an eye on AndNowUKnow.