SUNSET® #MoKumato Campaign Hits $60,000 in Donations for Movember Foundation

Fri. November 17th, 2017 - by Jessica Donnel

KINGSVILLE, ON - Now in its third consecutive year of partnership with the world-renowned Movember Foundation, SUNSET® is once again helping to contribute to the awareness about men’s health issues. This year, SUNSET’s new $20,000 donation brings the total amount raised for the Movember Foundation to $60,000.

Paul Mastronardi, President and CEO, Mastronardi Produce“At SUNSET®, we pride ourselves on growing top-quality products that enable our customers to live healthier lives,” CEO Paul Mastronardi explained. “The goal of our #MoKumato campaign is to make it easier for anyone to start a conversation about important men’s health issues. It’s all about increasing awareness and motivating men to take preventive action.”

Employees at SUNSET's headquarters show their support for the Movember Foundation and the company's #MoKumato campaign.

As part of its campaign, SUNSET® Kumato® packages will have a special mustache shaped label that promotes the Movember Foundation throughout the entire month of November, according to a press release. The company encourages consumers to pose for a selfie with the signature Kumato® mustache, then post it to Twitter, Facebook, or Instagram with #MoKumato and #Movember. This year, SUNSET® has created a dedicated landing page,, where consumers can delve deeper into important facts and statistics about men’s health, as well as enter to win weekly giveaways on social media all month long.

Want to get involved? Grab your Kumato® 'stache and start snapping!