Superfresh Growers® Brings New Retail Tools and Orchard Buddies™ Expansion to IFPA; Julieta Castillo Shares

YAKIMA, WA - Superfresh Growers® is heading to the International Fresh Produce Association (IFPA) Global Produce & Floral show in Orlando with three important conversations for customers: how to connect with shoppers around fiber and gut health, bringing new attention to bulk organic fruit through Orchard Buddies™, and what the category data reveals about opportunities at store level.

Today's shoppers look for foods that offer convenience, nutrition, quality, and value, and many find meal and snack ideas online before they shop. Apples and pears fit naturally into those everyday needs, giving retailers an opportunity to connect online inspiration with what shoppers see in the produce department. At IFPA, Superfresh Growers will unveil a new campaign centered around fiber and the growing conversation around gut health. Retail partners can get an early look at the campaign, including digital assets and in-store merchandising tools, and begin planning ahead of the program’s start.

“Consumers often have a shopping list in mind before they reach the store,” said Julieta Castillo, Marketing Coordinator at Superfresh Growers. “When the message they see online carries through to the produce department, retailers have a better opportunity to turn that interest into a purchase. We’re excited to show buyers how apples and pears fit into the conversations shoppers are already having about food.”

Visitors at booth #1571 can also get a first look at their Orchard Buddies PLU stickers, which bring the characters beyond packaged fruit and onto bulk apples and pears. The expansion gives retailers a new way to make bulk displays engaging for families and introduce more shoppers to the program dedicated to teaching the importance of caring for the earth.

For buyers wondering what to feature next, Superfresh Growers’ Customer Insights Manager, Trisha Casper, will be in attendance to discuss purchasing trends and opportunities specific to their shoppers. Retailers can discuss assortments, pack sizes, and merchandising across apples, pears, cherries, blueberries, and apricots with our team.

Stop by booth #1571 to see what’s next for Orchard Buddies™, ask about the upcoming consumer campaign, and bring your category questions to the team.