Superior Grocers Takes a Fresh Approach to Produce Logistics Through a New Partnership With IFCO; Jon Holder, Richard Wardell, and Jon Brooks Comment


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Fri. August 8th, 2025 - by ANUK Staff

SANTA FE SPRINGS, CA - Superior Grocers, one of SoCal’s largest independent supermarket chains, has entered a dynamic partnership with IFCO, a global leader in reusable packaging solutions for fresh food, to enhance the efficiency and sustainability of its fresh produce supply chain.

The collaboration introduces IFCO’s reusable packaging containers (RPCs) as the standard for transporting fresh fruits and vegetables across Superior’s distribution and retail network. By transitioning away from cardboard and waxed boxes, Superior is embracing an alternative way to move produce from farm to shelf.

Jon Holder, Vice President of Produce and Floral, Superior Grocers

Jon Holder, Superior’s VP of Produce & Floral, said in the recent release: “At Superior, we’re always looking for smart ways to improve how we move fresh produce through our supply chain. Partnering with IFCO and using reusable plastic containers is a practical step forward — they’re sturdier than cardboard, easier to handle in our distribution centers, and help us cut down on waste. Most importantly, they help us deliver fresher, higher-quality produce to our customers. It’s a win for efficiency, a win for quality, and a win for sustainability.”

The program is designed to improve store-level operations and support workforce efficiency.

Superior Grocers, one of SoCal’s largest independent supermarket chains, has entered a dynamic partnership with IFCO, a global leader in reusable packaging solutions for fresh food, to enhance the efficiency and sustainability of its fresh produce supply chain

By using RPCs, Superior expects to reduce shrinkage, improve food quality, and enhance backroom organization — outcomes that benefit both employees and shoppers.

Richard Wardell, President, Superior Grocers

The program has the backing of senior leadership, including the President, Richard Wardell. He commented, “I certainly support our team in implementing simple changes that make a positive impact, and I look forward to seeing the big-picture benefits of the RPC program. In the current business climate, it’s important to identify creative and innovative ways to operate more efficiently. I appreciate the collaboration between my team and the IFCO team on this new project.”

Jon Brooks, Vice President of Retail Sales in North America, IFCO

“IFCO is proud to partner with a well-respected retailer like Superior that prioritizes innovation, quality, and sustainability. Together, we’re setting a new standard for how fresh food gets to the shelf,” said Jon Brooks, IFCO's Vice President of Retail Sales.

Superior and IFCO will track success by measuring gains in operational efficiencies, food quality, and environmental performance. This partnership marks a major step forward in how fresh food is handled and delivered and underscores Superior’s commitment to continuous improvement.


Companies in this Story


IFCO Systems Worldwide

IFCO is the leading global provider of reusable packaging options for fresh foods, serving customers in 50+ countries.…