Supervalu Beginning Conversion of Twin Cities Rainbow Locations


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Wed. July 9th, 2014 - by Christofer Oberst

TWIN CITIES, MN - Supervalu is shaking things up in the Twin Cities with the commencement of its conversion of the 18 Rainbow stores that it aquired from Roundy's last May in a $65 million sale.

To read more about the Roundy's/Supervalu sale, check out the article ANUK previously posted on the topic here.

Supervalu will be undertaking this project with the support of a team of four other Twin Cities-based independent retailers: Jerry’s Enterprises, Haug Enterprises, Lund Food Holdings and Radermacher Enterprises,

Sam Duncan, SUPERVALU President and Chief Executive Officer

“I am very pleased that we are now adding these 18 stores to SUPERVALU's distribution network and that we are expanding our supplier relationship with a group of very strong independents and longtime customers of our Independent Business segment. We expect these fine retailers will serve the Twin Cities better than ever with an expanded store base,” said Sam Duncan, Supervalu President and Chief Executive Officer. “Each of these independent retailers, along with Cub, are longtime grocers who know this market and their customers and are actively involved in their stores and communities.”

Supervalu will be converting 10 of the 18 locations into Cub Food stores and two others into Byerly's. The final 6 locations will remain Rainbow stores.

The Minneapolis, St. Paul, and St. Louis Park locations reopened for business on July 9th, after 5 days of rennovations. According to a press release, the remaining stores are expected to be finished over a two week timetable.

Supervalu