Supervalu’s first ever national sales expo, Sales 4 All Seasons, is just a few months away. From August 12-14, the grocery distributor will combine all of its former regional shows into one major sales and education event at the RiverCentre in St. Paul. The expo will unite nearly 2,000 independent grocery retailers to showcase the latest trends, new seasonal products, and Supervalu’s exclusive promotional buying opportunities, according to a press release.
Janel Haugarth, Supervalu’s President of Independent Business, says that the show will help the company’s retailers “gain new insights into creative solutions and products that will help them continue to be successful local grocers,” while also providing a valuable networking opportunity. The company’s suppliers will also have “a unique opportunity to share consumer insights, as well as showcase new products and promotions,” added Haugarth.
“This is going to be a huge event and I’m really excited at the commitment Supervalu and our suppliers are making to our customers by delivering this national show,” she said.
Supervalu will also announce the winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers.
For registration and more information, the link below will be accessible by March 24.
Sales 4 All Seasons (opens March 24)
