Supervalu, in a report published by Advertising Age, is launching a creative new campaign to spur profit growth and consumer appeal in spite of the downturned economy. The campaign will feature an animated produce segment, displayed in ad form by the Kaplan Thaler Group. With the singing fruit and vegetables as mascots, the campaign hopes to add a lively note to the slow-moving sales trends of late. The new efforts, according to Advertising Age, will include “…re-vamping and consolidating its core private-label offering and pushing a ‘hyper-local’ philosophy that puts more merchandising decisions in the hands of individual store operators.” <hr class="legacyRuler"><hr class="invisible minimal-padding">www.supervalu.com<hr class="legacyRuler"><hr class="invisible minimal-padding">
