Sweetbay Supermarkets Fresh New Platform


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Thu. June 21st, 2012

Sweetbay Supermarkets is supporting its low price high quality philosophy with its video platform Live Fresh For Less, which is accessible through the offers and promotions tab of the company's home page. The vibrantly designed section allows consumers to choose between two paths that direct them to a series of videos that introduce them to Sweet Bay's fresh seafood, produce and meat offerings through the Live Fresh option or the company's perks, promotions, and sales efforts through the For Less alternative. Between the two sections the colorful marketing tool offers interactive tabs, statistics, an Angus 101 video, fresh produce facts like the stores bountiful 23 varieties of tomatoes it carries as well as a Reality Price Check, Receipt Reshop and a Shoppervention video. Promotional materials for Sweetbay Supermarkets state, "Get better quality at prices you'll love. We source the freshest ingredients at prices that let your dollar go further. Check out all the ways we help you LIVE FRESH for less."<hr class="legacyRuler"><hr class="invisible minimal-padding">