<p style="text-indent:0px; line-height:12px;"><span style="font-ight:bold;">Houston, TX-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">01.22.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Sysco Corporation is stepping into the spotlight once again with the launch of its multi-platform marketing relationship with the Food Network. The relationship also includes a tie in with the network's highly rated show "Restaurant: Impossible," and a partnership with the show's host, celebrity chef Robert Irvine.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/syscofoodnetworkbody.jpg" alt="Images012213" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Sysco's new campaign is the first of its kind for the company and will make use of specific Food Network programming and feature assets that relate to how Sysco serves its customers, according to a press release. The Sysco-Food Network platform will also introduce integrated marketing and engagement initiatives to strengthen Sysco's commitment to be its customers' most valued and business partner.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"As the industry leader, we must continue to find new ways to engage with, provide value to and earn the trust of our customers," said Bill DeLaney, President and Chief Executive Officer of Sysco Corporation. "Launching this unique marketing relationship with the Food Network and Chef Irvine will enhance our ability to strengthen our customer relationships by contributing to their success."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Sysco's customers revealed in a survey that more than 70 percent of them watch Food Network at least once a week. They note that it helps them stay up to date on trends.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"We believe the strong correlation between Food Network's 'Restaurant: Impossible' and Sysco's far-reaching business will resonate with our audiences," said Karen Grinthal, Senior Vice President of Advertising Sales, Food Network. "This marketing program we have built with Sysco creates a unique and dynamic platform around a signature Food Network show and chef personality that transform the lives of restaurateurs. The clincher is that it personifies what Sysco does every day."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Components of the campaign include a formal sponsorship of "Restaurant: Impossible," in-show product integrations and TV commercials as well as digital integrations, incorporating Food Network, Chef Irvine and Sysco assets on foodnetwork.com, the "Restaurant: Impossible" page on foodnetwork.com, and sysco.com and Sysco's Facebook page and ChefRef app. The platform will also present product promotions, customer sweepstakes; and consumer tie-ins, including a consumer sweepstakes on foodnetwork.com.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.sysco.com/investor/pressreleases.html" target="_new">Sysco</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
