MINNEAPOLIS, MN – Target will open 15 stores in 2015, including three distinct store formats: eight TargetExpress locations, one CityTarget and six general merchandise stores.
According to a press release, Target’s strategic store growth is focused on reaching customers in urban centers while offering new experiences through formats like TargetExpress and CityTarget, while also focusing on merchandising layouts and innovations in its general merchandise stores.
“Our store growth looks different today than it did five years ago, driven by guests’ expectations for ease and personalization in their shopping experience. Smaller formats like TargetExpress and CityTarget offer customized assortments and services to meet the needs of guests who are increasingly moving into urban centers,” said Tina Tyler, EVP and Chief Stores Officer, Target.
She continues, “In our general merchandise stores, we’re embracing a test and learn philosophy, innovating with layouts and experiences and bringing digital and bricks and mortar together like never before.”
With digital technology in mind, Target has hired former Tesco executive Mike McNamara as its new Chief Information Officer. He will replace Bob DeRodes, who is retiring. McNamara will report to Target Chairman and CEO, Brian Cornell.
“Technology is critical for Target’s future success. So finding the right leader for this role was one of my absolute top priorities,” Cornell said. “Mike has been a driving force for technology innovation throughout his career. He’s got a stellar track record, and I’m excited to see how he’ll help our team continue to push new innovations that enhance the shopping experience for Target guests, both online and in stores.”
As for the new stores, Target plans to bring two TargetExpress stores to the greater Washington, D.C. area and one to Chicago, in addition to the previously announced openings in San Francisco, San Diego and St. Paul, Minnesota locations. These stores are the retailer’s newest and smallest format at approximately 20,000 square feet. Beyond 2015, Target hopes to expand this format across select major markets.
Here are all of the stores that Target is opening in 2015:
- TargetExpress
- San Francisco, California – March
- Berkeley, California – March
- St. Paul, Minnesota – July
- San Diego, California – October
- Four additional locations that are to be determined
- CityTarget
- Boston, Massachusetts – July
- General Merchandise
- Westwood, Massachusetts – March
- Maui-Kahului, Hawaii – March
- Oahu-Kailua, Hawaii – March
- Lake Bluff, Illinois – July
- Fort Worth, Texas – October
- San Diego, California – October
With this renewed push on smaller format stores coupled with Target’s exit from Canada, 2015 should serve as a pivotal year for this retailer.
Stay tuned to AndNowUKnow for the latest updates in the ever-evolving retail landscape.
