MINNEAPOLIS, MN - Target has announced a new lead executive with the promotion of Rick Gomez, now the retailer’s Executive Vice President and Chief Marketing Officer.
“Target has long been known for our unforgettable marketing and we are fortunate to be considered one of the world’s most iconic brands,” said Gomez. “I’m incredibly proud and humbled to lead Target’s marketing team as we continue to sharpen our capabilities, cater to our guests, and most importantly, drive growth for Target.”
Gomez joined the corporation in 2013, and according to a press release his leadership has been instrumental in driving growth in a number of Target’s signature categories.
During his time with Target, Gomez has:
- Championed the company’s renewed emphasis on deeper, more personal guest research.
- Been key in the establishment of Target’s Guest Center of Excellence.
- Driven some of Target’s most memorable marketing initiatives, including award-winning live commercials and a record-breaking Lilly Pulitzer partnership.
Before Target, Gomez focused on integrated marketing, brand building, and customer engagement with PepsiCo, Quaker Oats, and MillerCoors.
“Rick has a deep understanding of the retail marketplace and brings an analytical, strategic, and collaborative approach to the work he leads to reach our guests and drive the business,” said Target Chairman and Chief Executive Officer, Brian Cornell, whom Gomez will report to directly. “As our new Chief Marketing Officer, Rick will build on Target’s history of world-class marketing to drive traffic, sales, guest loyalty and brand equity during a time of rapid retail change. Rick is a very talented marketer whose leadership will be critical as we continue to refine our marketing efforts and reach our guests in new, relevant ways.”
In his new role, which is effective as of Jan. 29, Gomez will be responsible for furthering Target’s brand positioning and leading the integration of all marketing programs. In his positions, the retailer said that he will oversee marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications, and corporate social responsibility efforts.
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